Outdoor: posters, bus shelters and digital billboards         

Plan International (Australia) : 'Because I am a Girl'   Integrated Campaign

AgencyIn the poorest regions of the world boys and girls are not treated equally. Girls are denied access to education; married as children; and suffer discrimination, exploitation and violence – simply because they're female.
Insight:
At key moments in life a girls and boys have markedly different experiences.
Solution:
The 'His & Hers' campaign shows life as it is  for girls and boys and engages support with the strong call to action:
"YOU CAN CHANGE THE WORLD FOR GIRLS".
Channels:
Outdoor, press, radio, DM
Agency:
Marlin Communications
Role:
Creative Lead, Copywriter, Scriptwriter

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