Royal Flying Doctor Service: Regular Giving Product
Client: The Royal Flying Doctor Service (RFDS) is one of the largest and most comprehensive aeromedical services
in the world.
Problem: RFDS never had a regular giving program, so it was important develop an inspiring program to attract supporters.
Insight: Supporters like to feel special. They like to know that their contributions are valuable, and they're playing an important role in helping
a charity to do its good work.
This product focuses on the vital role of the supporter as the 'Support Crew', who ensure the smooth running of critical RFDS
missions – in the air and on the ground.
Solution: Launched early 2018, the product engages supporters with stories of incredible rescues, stunning imagery, and the massive
ongoing need for support.
Role: Concept, Pitch, Product development, Execution – copy
Client: The Royal Flying Doctor Service (RFDS) is one of the largest and most comprehensive aeromedical services
in the world.
Problem: RFDS never had a regular giving program, so it was important develop an inspiring program to attract supporters.
Insight: Supporters like to feel special. They like to know that their contributions are valuable, and they're playing an important role in helping
a charity to do its good work.
This product focuses on the vital role of the supporter as the 'Support Crew', who ensure the smooth running of critical RFDS
missions – in the air and on the ground.
Solution: Launched early 2018, the product engages supporters with stories of incredible rescues, stunning imagery, and the massive
ongoing need for support.
Role: Concept, Pitch, Product development, Execution – copy