UNICEF: Christmas Campaign
Client: One of many jobs for UNICEF, this one is particularly touching.
Sierra Leone is one of the poorest countries in the world. Around 70% of the population lives below the poverty line,
and according to UNICEF, Sierra Leone has the highest rate of mortality among children under 5 in the world.
Insight: Due to extreme poverty, children in Sierra Leone are among the most vulnerable in the world. Of these, children who have been orphaned are at the highest risk of exploitation and abuse.
Solution: Using the true story of Emmanuel (6) and his older sister Mabel (16), who were orphaned seven years ago, we developed a campaign that authentically represented the risks children in Sierra Leone face, and the ways in which UNICEF are providing assistance.
Channels: Print
Online
DM
Role: Concept, Development, Execution – Copy
Agency: Marlin Communications
Client: One of many jobs for UNICEF, this one is particularly touching.
Sierra Leone is one of the poorest countries in the world. Around 70% of the population lives below the poverty line,
and according to UNICEF, Sierra Leone has the highest rate of mortality among children under 5 in the world.
Insight: Due to extreme poverty, children in Sierra Leone are among the most vulnerable in the world. Of these, children who have been orphaned are at the highest risk of exploitation and abuse.
Solution: Using the true story of Emmanuel (6) and his older sister Mabel (16), who were orphaned seven years ago, we developed a campaign that authentically represented the risks children in Sierra Leone face, and the ways in which UNICEF are providing assistance.
Channels: Print
Online
DM
Role: Concept, Development, Execution – Copy
Agency: Marlin Communications