World Vision (New Zealand): Children in Crisis

Client:        World Vision estimates there are half a billion children currently living in crisis. UNICEF reports show that these children are
                     battling war, famine and epidemics.
Insight:       In the midst of a crisis, fear becomes the new normal. We can't change everything for every child- but we can help.
                     Supporting World Vision means ordinary people can do their part to be there for children in crisis, and provide the things they need most.
Solution:    The 'Be there' campaign idea brings supporters closer to the children who are living in crisis. Their moving, often
                     heart-breaking, stories compel readers to be there with vital food, water, shelter and care, to make the worst time in their lives a little better.
Channels:  World Vision NZ use this concept across press,  DM and online www.worldvision.org.nz/ways-to-give/children-in-crisis

Role:          Concept, product development, Execution – copywriting

Agency:     Marlin Communications